Marketing Your Property
Tenants, renters, occupancy.
- Websites that fill units
- Google Ads with a cost-per-move-in target
- Local SEO and Google Business Profile
Measured on cost per move-in. Not clicks.
Self-StorageIndustrial & FlexRV & BoatManufactured HousingCommercialMultifamily
Marketing For Commercial Real Estate & Funds
A marketing agency built for commercial real estate. Websites, Google Ads, local SEO and investor materials.
Self-Storage
$0M+
Assets Marketed
0+
Units Marketed
$0M+
Capital Raised
0 Years
Investing in Real Estate
As seen in
What We Do
Property Marketing. Investor Materials.
Pitch Decks & Investor Materials
LPs, funds, syndications.
- Investor sites LPs trust
- Pitch decks and case studies
- Quarterly investor updates
Measured on meetings booked. Not impressions.
Everything under one fee per location
- Google Ads
- Meta Ads
- Local SEO
- Google Business Profile
- Websites & Landing Pages
- Analytics & Tracking
- Call Tracking & Review
- Investor Materials
Who We Work With
Local Specialists, We Drive Occupancy & Rentals.
One fee per location — ads, local SEO and Google Business Profile.
Self-Storage
141 facilities. Two Top 50 operators. Our deepest market.
Industrial & Flex
Small-bay and multi-tenant. Marketed across a 20+ location portfolio.
RV & Boat
Same playbook as storage. Same metrics.
Manufactured Housing
Lot rentals and home sales. Both measured to the move-in.
Commercial & Mixed-Use
Multi-tenant assets with a local catchment.
Multifamily
Lease-ups and stabilised assets. Measured on cost per lease.
The Work
Real Portfolios. Real Numbers.
Multi-Asset Fund
- Top 50 operator·
- 75 properties·
- 20,000 units·
- ~$400M AUM
Before
No marketing system across a multi-asset portfolio.
What We Did
Built the asset-marketing system — sites, ads, tracking, reporting. Self-storage, mobile home parks, small-bay industrial, commercial.
Result
500+
new renters per month
Sustained over 12 months.
Self-Storage
- Top 50 operator·
- 66 properties·
- 25,000 units·
- ~$400M AUM
Before
8.8 second mobile load. Net move-ins negative. Ad spend going to existing customers who were only searching to pay a bill.
What We Did
Rebuilt landing pages. Cut wasted ad spend. Tied every budget to a cost-per-move-in target.
Result
$354$166
cost per lease
−116+143
net move-ins
Landing page test, then rolled to 10 locations.
Investor Materials
Investor Materials
- Multiple sponsors·
- Funds and syndications
Before
Track record sat in spreadsheets.
What We Did
Fund and deal decks, full-cycle case studies, quarterly investor updates, investor webinars.
Result
$100M+
equity closed
60+
investor updates per quarter
How We Work
Five Steps. No Surprises.
- 01
Audit what you run now
Your ads, your website, your listings, your move-ins. One week.
- 02
Show you what's not working
Wasted ad spend and missed leads, ranked by what they cost you.
- 03
Fix it with your team
We work alongside your people, not around them.
- 04
Scale what works
Where the next dollar goes, location by location.
- 05
Report every month
One page. What we spent, what it returned, what's next.
Services & Pricing
One Fee Per Location.
Ads, local SEO and Google Business Profile — priced per location, not per project.
$600
per location, per month
Minimum 5 locations — from $3,000 per month
10+ locations — volume pricing, request a quote
What every location gets
- Google Ads management
- Local SEO
- Google Business Profile
- Landing pages and call tracking
- Move-in reporting, by location
Management fee. Ad spend is billed by Google directly to you.
Marketing Audit
$7,500
What each location is really paying for a move-in.
- Ads, tracking, website and Google listings
- Wasted ad spend, in dollars
- 90-day plan
Credited in full against onboarding if you start within 45 days.
Websites
From $15,000
Sites that fill units, built to load in under two seconds.
- Location, market and investor pages
- Conversion tracking instrumented
- You own everything
Fund and sponsor sites from $35,000.
Investor Materials
From $7,500
Materials that answer what LPs actually ask.
- Deal and fund decks
- Full-cycle case studies
- Quarterly investor updates
Ongoing investor relations retainer from $4,500 per month.
90-day initial term, then 30 days' notice. You own every account and every file.
The Founder
I've Been on Your Side of the Table.
I've been an LP in commercial real estate since 2011 — multifamily, manufactured housing, industrial and self-storage. I've also run marketing for two Top 50 operators across 45,000+ units.
So I read a pro forma before I write an ad. And I know what an LP looks for before they take the call.
You get me. Not a junior account manager.
Antoni Watts, Founder
LinkedIn ↗The Team
Built by Operators. Advised by Industry Leaders.
Three people. All senior. You talk to the person doing the work.
Antoni Watts
Founder
141 properties operated
LP in commercial real estate since 2011. Ran marketing for two Top 50 operators across 45,000+ units — scaling ad spend from $5K to $90K a month at under $150 per move-in.
LinkedIn ↗
Matthew Watts
CTO & Tech Lead
$1.5B+ processed
Built Lendflow, a fintech platform processing over $1.5B in loans. Brings that engineering standard to our tracking, analytics and reporting.
LinkedIn ↗
Scott Jensen
Advisor
Ex-Extra Space Storage
Marketing Director at Extra Space Storage as it grew from $300M to $30B in asset value. He built the analytics the largest REIT runs on.
Straight Talk
What We Don't Do.
We don't work with brokers or agents.
Owner-operators and funds only.
We don't take on 20 clients.
The list is capped. Your account gets worked every month.
We don't report on clicks.
We report on move-ins and meetings.
We don't take every job.
If it's not a fit, we'll say so.
Questions
Answered Before You Ask.
What size operator do you work with?
Most of our clients run 5 to 50 locations. We've marketed portfolios over 20,000 units. We don't work with brokers or agents.
How fast can you start?
Websites go live in 3–4 weeks. Google Ads are live in 10 business days. Decks depend on how ready your numbers are — usually 2 weeks.
Do you require a contract?
Build work is fixed scope and fixed price. Ads run month to month after the first 90 days. You own every account and every file.
Who actually does the work?
Antoni, plus a small design and development bench. You will not be handed to an account manager.
What if I already have an agency?
Common. We often look at the numbers first and hand your agency the plan. If they can execute it, that’s the cheapest outcome for you.
What do you need from me to start?
Access to your Google Ads account, your website, and your occupancy or leasing numbers. That’s enough to see what’s working and what isn’t.
Let's Talk About Your Marketing.
A 30-minute call. We'll look at what you're running now and tell you what we'd change.