Commercial Real Estate

Marketing That Drives Occupancy & Raises Capital

We're not a marketing agency, we're consultants with experience as operators, GPs, LPs, and investors. We create:

  • Pitch decks & investor materials that close capital
  • Case studies & content that build investor confidence
  • Marketing & websites that drive new rentals
Self-Storage Specialists — 45,000+ units optimized
Antoni Watts
Matthew Watts
Meet the team

Marketing & Websites

Drive Leasing Velocity

$800M+

Assets Marketed

Websites, SEO, and paid media that convert—built by operators who understand CRE economics.

Website Design

SEO & Paid Media

Conversion Optimization

Capital Raise Support

Close Investors with Confidence

$100M+

Raises Supported

End-to-end production. We research, write, and design—ready for your data room.

Pitch Decks & PPMs

LP Reports

Case Studies

Full-Stack Execution

Everything You Need to Grow

No junior account managers. No vendor coordination. Direct access to principals who've been LPs and operated inside portfolios.

Investor Materials

Close Your Raise

Pitch decks, PPMs, and LP reports that close investors. Data room ready.

  • Pitch deck creation
  • PPM support materials
  • LP reporting
  • Data room organization

Websites & Marketing

Build Your Brand

Websites, SEO, and marketing that drive leasing velocity—not vanity metrics.

  • Website design & development
  • SEO & paid media
  • Property marketing
  • Conversion optimization

Case Studies & Content

Tell Your Story

End-to-end production. Research, writing, design—ready for your data room or website.

  • Case study development
  • Whitepapers & guides
  • Market research
  • Thought leadership

Property Marketing

Launch Properties

Asset-level strategies for lease-up, repositioning, or stabilization.

  • Lease-up campaigns
  • Competitive positioning
  • Local market analysis
  • Launch strategy

Marketing Audits

Fix What's Broken

Comprehensive audits of your marketing, website, and investor materials with clear roadmaps.

  • Marketing audits
  • Website reviews
  • Competitive analysis
  • Growth roadmaps

Reporting & Analytics

Work Smarter

Custom dashboards, automated reporting, and performance visibility.

  • Custom analytics
  • Automated reporting
  • Performance dashboards
  • Data visualization

Featured Expertise

Self-Storage Specialists

Our deepest vertical. 45,000+ units optimized across Top 50 and Top 100 operators. We know what drives occupancy—and what doesn't.

<$150

Avg Cost/Move-In

45K+

Units Optimized

Learn More

Results

Real operators. Real portfolios. Measurable outcomes.

Top 50 Operator

Top 50 Operator

73 Facilities • 20,000 Units • $400M AUM

Scaled marketing from scratch to record move-in months across the entire portfolio.

Ad Spend Scaled
$5K → $90K/mo
Profitably
Cost per Move-In
<$150
Industry avg: $450+
Result
Record Months
Company history
Top 50 Operator

Top 50 Operator

65 Facilities • 25,000 Units • $400M AUM

Portfolio turnaround: negative to positive net rentals in 90 days.

Net Rentals
Neg → Pos
In 90 days
December YoY
+20%
Down season win
Scope
Full Stack
Ads, SEO, Website
Capital Raise

Capital Raise

$100M+ Successful Raise

Created all investor-facing materials end-to-end. Research, writing, design.

Deliverables
All Decks
End-to-end
Materials
100% Created
Data room ready
Result
Closed
$100M+ raised
45K+
Units Managed
$800M+
Assets Under Mgmt
<$150
Avg Cost per Move-In
$100M+
Capital Raise Materials

Who You'll Work With

Antoni Watts

Founder

Investor materials and asset occupancy growth, backed by two Top 50 portfolio turnarounds and $800M+ in assets marketed.

I've been investing in commercial real estate since 2011, with LP positions, direct ownership, and junior GP roles across multifamily, manufactured housing, industrial, and self-storage.

Since 2021, I've worked as an embedded marketing consultant for Top 50 and Top 100 self-storage portfolios—scaling Google Ads spend from $5K to $90K per month while maintaining cost per move-in under $150, and turning around underperforming assets from negative net rentals to +20% year-over-year growth in 90 days.

I've also supported over $100M in capital raises, creating pitch decks, investor materials, and case studies that help operators close institutional and family office capital.

I'm not a marketing agency. I'm an operator and investor who understands what makes investors write checks—because I've been the one deciding whether to write them.

LinkedIn

Specialists We Work With

When your project needs it, I bring in trusted specialists I've worked with for years.

MW

Matthew Watts

Chief Technology Officer

Technology leader specializing in cost analytics, marketing automation, and fintech systems for CRE. Architected analytics platforms and performance measurement systems for self-storage operators.

LinkedIn
DK

Dhan K.

Google Ads & Paid Advertising

Manages Google Ads campaigns for self-storage portfolios. Specializes in conversion tracking, bid optimization, and scaling paid acquisition profitably.

HP

Hanna P.

Website Design & UX

Creates high-converting websites for self-storage operators. Specializes in user experience optimization, mobile-first design, and conversion rate improvements.

AK

Andrea K.

CRE Content Writer

Commercial real estate content specialist. Writes investor materials, case studies, blog content, and marketing copy that speaks to both operators and capital partners.

OS

Olha S.

Design & Presentations

Creates polished pitch decks, investor one-pagers, PDFs, and marketing collateral. Turns concepts into professional, investor-ready materials.

MD

Mahmoud D.

Presentation Specialist

Transforms draft presentations into polished, professional deliverables. Expert at refining design, layout, and visual hierarchy for maximum impact.

You work directly with me. When your project needs additional expertise, I bring in the right specialists—people I trust and have collaborated with for years.

How We Work

Simple. Direct. No bureaucracy.

1

Assess

Audit your marketing, identify gaps, find opportunities.

2

Build

Create strategy, materials, and campaigns—ready to deploy.

3

Execute

Run it, measure it, optimize it. You get reports.

No long-term contracts. No junior staff. No excuses.

Month-to-month. Senior-level attention. Results or you walk.

Book Your Portfolio Review

15 minutes. No pitch. We'll review your current marketing and identify 3 immediate opportunities.

No contracts. Results-focused.
We work with 3-4 portfolios at a time
Or reach out directly
hello@fujilane.com