Self-Storage Expertise
Deep expertise in the asset class that matters. We've optimized marketing for 45,000+ units across Top 50 and Top 100 operators.
Most operators believe Public Storage and Extra Space dominate because they outspend competitors on marketing and customer acquisition.
The reality is different.
Top REITs pay under $50 per move-in while typical operators pay $450+. Their advantage isn't deeper pockets—it's superior data analytics and processes.
The REIT Advantage: Systematic, data-driven execution at scale
They know which marketing channels drive profitable move-ins, which unit types to promote at each facility, when to adjust pricing before occupancy slips, and where to reallocate budget for maximum ROI.
This isn't luck. It's systematic, data-driven execution.
Proven Results
Real operators. Real portfolios. Measurable outcomes.
Top 50 Operator
$400M Assets Under Management
Scaled marketing from scratch to record move-in months across the entire portfolio.
$5K→$90K
Ad Spend/Mo
Scaled Profitably
<$150
Cost per Move-In
Industry avg: $450+
Record
Move-In Months
Company History
Top 100 Operator
$400M Assets Under Management
Portfolio turnaround during typical down season—negative to positive net rentals in 3 months.
Neg→Pos
Net Rentals
In 3 Months
+20%
December YoY
Down Season
Full Stack
Scope
Ads, SEO, Website
Fuji Lane brings REIT-level discipline to independent operators managing 20 to 500+ facilities.
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