Insights
Practical strategies for self-storage operators and CRE investors. No fluff. No agency speak. Just what actually works.
What High-Net-Worth Investors Actually Want to See
Most pitch decks are built for institutional investment committees. Those decks rarely close checks. Here's the exact 10-slide structure that works for accredited investors and investment groups.
Here's Why 80% Fail to Convert Visitors into Move-Ins
Your website is either your best leasing manager — or your most expensive leak. We reviewed 47 operator websites and found 80% fail at the same basic conversion fundamentals.
How to Find and Close Accredited Investors for Your Next Deal
Raising capital is a sales process with three fundamentals: access, trust, and process. Here's the playbook that consistently fills raises.
Why Your $15K/Month Is Buying Clicks — Not Move-Ins
Your dashboard shows 500 conversions at $30 each. But how many became paying tenants? If you don't know, you're not optimizing — you're guessing.
How REITs Acquire Customers for ~$50 — While Many Operators Pay $400+
That gap isn't cosmetic. It compounds. Lower acquisition costs mean higher margins. Here's where the gap actually comes from — and what you can do about it.
We help self-storage operators and CRE investors improve marketing performance and build investor-ready materials.
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