Roughly 70% of self-storage searches have local intent.
"Self storage near me." "Storage units in Austin." "10x10 climate-controlled storage Dallas."
If you don't rank for these searches, you're invisible at the exact moment someone is ready to rent.
The REITs dominate because they have pages for everything. You don't need thousands of pages.
You need the right seven—built correctly—for each facility.
Here's the framework.
Why Local SEO Matters for Storage
What the data tells us:
- ~70% of self-storage searches include a location
- ~46% of all Google searches are local
- 76% of people who search "near me" visit within 24 hours
- Local map results capture ~44% of clicks
The opportunity: You probably won't outrank Public Storage for "self storage Austin."
But you can rank for:
- "Self storage near Mueller"
- "Climate controlled storage 78702"
- "RV storage Round Rock"
These long-tail searches:
- have less competition
- convert better
- bring customers who already know what they want
Page 1: The Main Location Page (Most Important)
Purpose: This is the primary landing page for each facility. Most local SEO value flows through here.
URL examples:
/self-storage/austin-tx
/locations/austin-central
What This Page Must Include
Above the fold
- Facility name
- Full address
- Phone number (click-to-call on mobile)
- Hours
- Clear "Reserve Now" CTA
Core content (400+ words)
- City name naturally in the first paragraph
- Clear description of the facility
- Neighborhoods served
- Nearby landmarks ("2 miles from Downtown Austin")
- What makes this location different
Availability & pricing
- Real pricing if possible
- Unit sizes with dimensions
- Features (climate, drive-up, security, etc.)
Trust signals
- Google reviews widget
- Security features
- Years in business
Visuals
- Real facility photos (no stock)
- Embedded Google Map
- Virtual tour if available
Technical
- LocalBusiness schema
- Unique title tag and meta description
- Mobile-first performance
Common Mistakes
- Copy-pasting content across locations
- Hiding pricing
- Using only stock photos
- Treating mobile as an afterthought
Page 2: Storage Unit Sizes Page
Purpose: Capture searches like "what size storage unit do I need" and "10x10 storage unit."
URL examples:
/storage-unit-sizes
/storage-unit-sizes/austin
What to Include
Clear size breakdown
- Dimensions
- What fits
- Typical use cases
Visual aids
- Size comparison graphics
- Real unit photos with furniture/boxes
Local pricing context
- "Starting at $___ at our Austin location"
Optional but powerful
- Size calculator or quiz
- FAQ section (schema-enabled)
This page keeps people on your site longer—and helps them commit.
Page 3: Climate-Controlled Storage Page
Purpose: Capture high-intent, higher-value renters.
URL example:
/climate-controlled-storage/austin
Why This Page Converts Well
People searching for climate control:
- have a specific concern
- are less price-sensitive
- stay longer on average
Content to Include
- What climate control actually means (temperature + humidity)
- What items benefit most
- Local climate context ("Austin summers regularly exceed…")
- Availability and pricing at this location
Educate—don't scare.
Page 4: Vehicle Storage Page
Purpose: Rank for RV, boat, car, and motorcycle storage searches.
URL examples:
/vehicle-storage/austin
/rv-boat-storage/austin
Why This Page Matters
Vehicle storage customers:
- stay longer
- have higher lifetime value
- search with clear intent
Include
- Storage types (covered, uncovered, enclosed)
- Size requirements
- Security features
- Access hours
- Pricing by vehicle type
- Any restrictions or requirements
Page 5: Business Storage Page
Purpose: Capture commercial customers with higher retention and LTV.
URL example:
/business-storage/austin
Why Businesses Matter
- Longer stays
- Less price sensitivity
- Repeat needs as they grow
Content Ideas
- Contractor equipment
- Retail inventory
- E-commerce staging
- Document storage
- Delivery acceptance
- Flexible access
Local business relevance matters here.
Page 6: Neighborhood Pages (The Hidden Advantage)
Purpose: Win long-tail searches with lower competition.
URL examples:
/self-storage-near/mueller-austin
/storage/78702
How Many?
Create 3–5 neighborhood pages per facility, focusing on the closest and most searched areas.
What to Include
- Distance and driving directions
- Nearby landmarks
- Why this facility is convenient for that neighborhood
- Storage needs typical for residents there
Important: Each page must be genuinely unique. Simply swapping neighborhood names will not rank.
Page 7: FAQ Page
Purpose: Capture question-based searches and build trust.
URL example:
/self-storage-faq
Why This Page Helps
- Answers real buyer questions
- Reduces friction
- Enables FAQ rich results in Google
Topics to Cover
- Renting process
- Pricing and billing
- Access and security
- What can/can't be stored
- Policies and flexibility
Use FAQ schema.
Implementation Checklist
Per Facility
- Main location page
- Unit sizes page or section
- Climate page (if offered)
- Vehicle page (if offered)
- Business storage page
- 3–5 neighborhood pages
- FAQ page (can be shared site-wide)
Technical Baseline
- Page speed under 3 seconds
- Mobile-first layout
- Schema markup
- Unique titles and metas
- Internal linking
- Optimized Google Business Profile
Quick Wins (If You're Short on Time)
If you only do three things:
- Fix your main location pages
- Build one strong neighborhood page
- Fully optimize Google Business Profile
That alone puts you ahead of most operators.
The Long Game
SEO isn't instant. Expect 3–6 months for meaningful traction.
But once those pages rank, the traffic is durable and free.
The REITs dominate nationally. Local SEO is where independents and regional operators win.
Own your local market.
Key Takeaways
- Most storage searches are local—build for local intent
- Seven pages cover the core buyer journeys
- Unique content matters more than volume
- Neighborhood pages unlock long-tail demand
- FAQ pages with schema expand search visibility
- SEO compounds over time—paid ads don't